Big Sisters came to us with a need to get across their message to an audience at an upcoming fundraiser. They wanted the video to have a fun, accessible feel, and it needed to get across their key points in a short period of time. We came up with a “pop-up book” visual style, with elements seemingly painted on watercolour paper, cut out and assembled. This complemented the casual style of the voiceover, and helped them to exceed their fundraising goal, allowing them to create more matches between their “Bigs” and “Littles”.
